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Discovering Public Relations: An Introduction to Creative and Strategic Practices. Karen Freberg

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ISBN: 9781544355375 | 400 pages | 10 Mb

• Discovering Public Relations: An Introduction to Creative and Strategic Practices
• Karen Freberg
• Page: 400
• Format: pdf, ePub, fb2, mobi
• ISBN: 9781544355375
• Publisher: SAGE Publications

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Discovering Public Relations introduces students to the field of PR in a practical, applied, and hands-on way that prepares them for the modern workplace. Author Karen Freberg guides students through the evolution of contemporary PR practices with an emphasis on social media, digital communication, creativity, and diversity. Understanding that innovation alone can’t create success, Freberg shows students how to use, choose, and implement evidence-based practices to guide their strategic campaigns. The text will transform today’s students into tomorrow’s successful PR professionals by giving them the tools to think creatively, innovate effectively, and deploy research-backed tactics for successful campaigns.

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Professional in Human Resources: PHR® Exam Summary
Sales & Marketing; Corporate Communications; Corporate Marketing; Customer Learn real-world strategies for creative problem solving, improved Discover best practices for leading your team through unforeseen business disruptions. Self-Discovery; Career Planning · Discovering Your Strengths 
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